Breathwork and wellness app based on unique personalisation approach called "The Journey" where, week by week, your journey would adapt to your progress and choices
Client came to us with a clear goal in mind and let us guide them through a process of defining vision, unique value proposition, branding and the whole user experience.
"The Journey": feeling of amazement and exploration was the surface level main selling point of the app, the second one being the personalisation and unique, tailored set of lessons to guide users towards their goals.
Role
Lead Product Designer / Art Director
Onboarding research, comperatative analysis, UVP, vision, tone of voice, visual design, AI imagery, naming, moodboarding (with Isaac Quinao), branding (with Isaac Quinao), user story mapping, research for interviews, UX/UI design, web design, no-code implementation, mentoring a junior designer
Other designers: Isaac Quinao (wireframes), Agnieszka Kozłowska (survyes, interviews)
